Photo of Anant Vidur Puri, Partner

Anant Vidur Puri

Partner
India

Biography

Anant Vidur Puri is a partner in the Bangalore office where he focuses on high potential opportunities in internet marketplaces and India SaaS. 

Prior to joining Bessemer, Anant was at Boston Consulting Group where he worked with clients in financial and IT services across India and North America.

Anant graduated with a degree in electrical engineering from IIT Delhi where he focused on computer and machine vision. He also received an MBA from Harvard Business School where he was also on the Student Senate. Outside of work, Anant enjoys reading fantasy fiction, mythology (Indian, Greek, Roman, Norse), playing tennis, and traveling to places of historical significance.

Portfolio Highlights

Shaped by curiosity

From a young age, Anant was very curious and constantly questioned how things worked. Instead of answering these questions, Anant’s parents encouraged him to explore and figure it out independently, guiding him towards relevant books and pointing out experts in the field he could talk to. Seeking out this combination of theoretical knowledge and practical experience has become a fundamental pattern of learning in Anant’s life.

Transforming the gig economy 

Anant’s investment in Swiggy began serendipitously, when his flatmate raved about a new delivery company. To their surprise, the founder himself arrived at their doorstep with their food and started asking them questions about Swiggy’s service. This encounter piqued Anant’s interest to take Swiggy seriously, despite it being the 60th company to enter the food delivery market. As part of his due diligence, Anant accompanied Swiggy riders on their deliveries and saw early signs of exceptional customer love, which ultimately led him to invest in the company’s Series B. Since then, Swiggy’s phenomenal ascent to market leadership has not only transformed the food delivery industry but also scaled the gig economy in India.

“Build a business that puts your customers first, and you’ll build a business that lasts.”

Building dream teams

Anant believes in focusing on the unique strengths of each founder he works with. He sees it as his responsibility to help them identify and unlock these superpowers and then find complementary people to create the best and most balanced team possible. When working with companies, Anant brings patience, transparency, and a birds-eye view, encouraging his founders to make “compounding” decisions that will contribute to the long-term success of business while still emphasizing the importance of speed in execution.

Monumental inspiration

Anant draws profound inspiration from visiting sites of historical significance, which, for Anant, evoke a strong sense of awe and connection to the progress of civilization throughout time. One such place that holds deep meaning for him is the India Gate and the Amar Jawan Jyoti, a monument dedicated to the soldiers who have sacrificed their lives for India. To Anant, this monument represents the entire history of India and also serves as a reminder of the privilege and responsibility Anant feels to continue turning the wheels of progress, building upon the foundation laid by those who came before him.

Portfolio Companies

Indicates Enduring
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Entropik

Entropik is an online emotion intelligence SaaS platform that helps brands measure the cognitive and emotional responses of consumers by using artificial intelligence and machine learning to track user activation and valence levels based on users’ touch gestures, enabling clients to optimize brand experience journeys and solve real business problems.

Investors

Anant Vidur Puri

Founded

2016

Partnered

2023

Roadmaps

Cloud Enterprise India
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Zenskar

Zenskar is a billing software for SaaS companies to easily manage their business. Zenskar specializes in complex pricing and handling contracts seamlessly, usage data metering, automated revenue accounting, viewing KPIs, and setting up dunning workflows, enabling companies to keep track of sales and payments received, and manage cash effectively.

Investors

Anant Vidur Puri

Founded

2022

Partnered

2022

Roadmaps

Cloud Enterprise India

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