Sierra Potts

Biography

Sierra Potts is a senior event marketing manager at Bessemer Venture Partners and is based in the New York City office.

Previously, Sierra developed and led the events program at a CRE tech startup. She developed her passion for events at Frog Design where she supported the head of events with event initiatives at SXSW and New York Design Week.

Sierra earned her bachelor’s degree in marketing from The University of San Francisco. In her spare time, she enjoys trying new restaurants in New York and traveling.