Allyson Letteri

Biography

Allyson Letteri is an operating advisor at Bessemer, marketing executive and author. She’s built marketing teams from scratch to scale at fast-growing Silicon Valley companies, including Handshake, Thumbtack, and Intuit. She’s currently an advisor to early and growth-stage tech startups, focusing on go-to-market and demand generation strategy. 

Allyson’s career has focused on building strong marketing functions at B2B and B2C SaaS and marketplace companies. Allyson was VP of Marketing at Handshake, the leading recruiting platform for college students. Allyson’s team led a brand overhaul, scaled brand awareness, and drove a significant increase in students using the platform. Allyson was also the Director of Pro Marketing at Thumbtack, an app to find local service professionals for anything on your to-do list. Her team scaled pro acquisition, significantly improved new pro retention, and launched a well-loved pro loyalty program and community. 

Previously, Allyson led product marketing teams at Intuit, where she led GTM for new products in India, launched mobile payments in Canada and the UK, and led retention marketing globally for QuickBooks. Allyson began her career at the Boston Consulting Group in San Francisco, where she led sales and marketing initiatives for clients that spanned consumer technology, retail, and consumer packaged goods. 

Allyson is the author of "Standout Startup: The Founders Guide to Irresistible Marketing That Fuels Growth." Her award-winning book guides startup leaders step-by-step to create effective product messaging and a high-converting content strategy. 

Allyson graduated from the University of North Carolina at Chapel Hill (in her home state) with highest honors. She also earned an MBA from the Stanford Graduate School of Business. She now lives in San Francisco with her family.