Adam Fisher is one of the most prolific early stage investors in Israel with over two and a half decades of experience investing across both application and deep-tech sectors. He established Bessemer's Israel office in 2007 and has invested in more than 70 companies primarily at the Seed and Series A stages. Over his career, Adam has helped 25 companies reach successful exits, including some of Israel's most notable companies like Wix, Melio, Fiverr, and Habana. His current portfolio has some of Israel's most promising companies such as Hibob, DriveNets, Wonderful and Cloudinary, as well as a half a dozen startups in stealth.
Adam’s life experiences–like his investments–are uniquely global. Born in South Africa, Adam was raised and educated in the US, where he studied at the School of Foreign Service at Georgetown University. Before joining Bessemer, he spent nine years at Jerusalem Venture Partners, where he was a partner in their New York, Jerusalem, and Beijing offices.
Adam’s most formative memories are of his experiences of immigration — first to the United States as a child with his parents and later to Israel by his own accord. Much of his upbringing and young adulthood was spent learning quickly from mistakes, taking setbacks in stride, and navigating life as an outsider.
For over a decade spent as a board member of Fiverr, Adam has witnessed the company’s growth from a simple but seemingly absurd idea — selling services for just $5 —- into a platform that has transformed the lives of hundreds of thousands of people worldwide by connecting them with talent and enabling them to grow their businesses.
Adam believes every founder should cultivate a fulfilling hobby outside of work, and specifically one where they can experience steady self-improvement and a sense of progress to counterbalance the volatility of building a business. For Adam, a great source of energy in his life comes from exercising, specifically calisthenics.
As a venture capitalist, Adam sees his role as more than just a cheerleader or challenger for his entrepreneurs. He believes in being a steadfast supporter when they face setbacks and picking them back up when they’re knocked down..
As a stable and reliable sounding board, Adam is always open to hearing new ideas, and providing entrepreneurs with guidance as they explore different business directions, potential hires, or strategies.
Adam believes that entrepreneurs must avoid relying too much on the templates of past successes. Only by embracing the uncertain reality that characterizes all aspects of company-building can entrepreneurs really tap into their capacity for innovation and drive success.
“I take a long-term view to partnership, investing only in entrepreneurs that I’d like to work with through the inevitable ups and downs of the startup journey. When I invest in a team, they are people I want to succeed with and the people who I don’t mind failing with if that’s the company’s fate.”
Cloudinary is a cloud-based image and video management service for web and mobile developers.
Demostack delivers tailored product demos that drive discovery, build connection, and win more business.
Fiverr is a marketplace for creative and professional services. Fiverr went public in June 2019 (NYSE: FVRR).
Habana Labs is a fabless semiconductor company. In December 2019, Habana Labs was acquired by Intel Corporation.
Hibob is a cloud platform for employee management that integrates HR and benefits.
Melio Payments is a B2B payments experience, offering small businesses an easy-to-use tool for paying suppliers and controlling cash flow. In June 2025, Melio Payments was acquired by Xero Limited.
Otonomo is the first neutral automotive data services platform that paves the way for the development of new apps and services. Otonomo went public in August 2021 (NASDAQ: OTMO).
Prospera is an agriculture technology data company that develops intelligent solutions.
Prospera was acquired by Valmont Industries in May 2021.
Qwak is an end-to-end production machine learning (ML) platform that reduces the friction between the ML research and the production phases.
JFrog announced to acquire Qwak in June 2024.
Wandera pioneered the secure mobile gateway to help organizations protect their data and gain better visibility and control over their mobile data usage. Wandera was acquired by JAMF in May 2021.
Wix empowers businesses, organizations, professionals, and individuals to take their businesses, brands, and workflow online. Wix (WIX) went public in November 2013.
Yotpo is a commerce marketing cloud offering businesses customer reviews, visual marketing, loyalty, and referrals.
