1.28.25

Unlocking revenue insights for GTM teams: HockeyStack raises $20M Series A

We’re backing the early-stage startup helping companies understand and act on critical go-to-market (GTM) data.

Go-to-market (GTM) teams face a persistent challenge: critical revenue insights are buried in disconnected systems—CRMs, marketing tools, ad platforms—making it difficult for business users to answer essential questions like, “What’s driving our best leads?” or “How can we grow faster?”

The complexity of modern data stacks has made finding a single source of truth for data a difficult goal to reach, especially for business users who rely on timely insights to make decisions.

HockeyStack changes the game. By providing intuitive, no-code tools, HockeyStack enables marketers to consolidate, analyze, and act on their data, without needing data science expertise.

Why do teams need HockeyStack now?

Today’s GTM teams struggle with fragmented data systems that lead to inefficiencies, missed opportunities, and over-reliance on busy data analytics teams. HockeyStack solves these issues by offering:

  • Aggregation: Consolidating customer events like website visits, content downloads, and campaign interactions into a unified platform.
  • Analysis: Delivering actionable insights with no-code tools to answer critical questions such as, “What actions drive closed-won deals?”
  • Action: Helping teams optimize GTM strategies and scale acquisition efforts effectively.

Leading enterprises such as Outreach, Dice, and Realpage already use HockeyStack to simplify their data processes and deliver powerful insights to help drive revenue.

AI is adding further opportunities to save GTM teams time, so they can focus on what’s most effective for their strategic goals. Beyond analytics, HockeyStack has its AI analyst agent, Odin. This agent answers complex data questions in natural language. Additionally, HockeyStack has recently launched an Account Intelligence product powered by their AI Sales agent, Nova, which can automatically find the next best account with next steps for each SDR.

HockeyStack’s long-term vision is ambitious: to become the single destination where sales and marketing teams can understand the drivers of growth and automate key processes—eliminating the need for navigating a disparate set of tools.

Helping teams grow in the right direction

The “Data Shift Right” market is growing rapidly, empowering business users to take control of data-driven decision-making. HockeyStack stands out with its visionary leadership, fast-paced execution, and a product that addresses pressing needs while paving the way for future innovation.

After graduating from Y Combinator last summer, co-founders Buğra Gündüz (CEO), Arda Bulut (CTO), and Emir Atlı (CRO) have built a platform that resonates with customers and adapts quickly to their needs. The leadership’s ability to ship features and execute their vision has been nothing short of impressive.

We’re excited to partner with HockeyStack as they redefine how GTM teams drive revenue and scale with data.